A nutritional drink with need-to-know benefits.
Problem: A product line with a valuable but little-known benefit was not educating its information-seeking audience with its unstructured site.
Solution: Evolve the website into an easy-to-navigate resource where product and FODMAP information are presented in a useful and credible manner.
Before: Low FODMAP Diet
After: Low FODMAP Diet
Before: Product page
After: Product page
Homepage layout options
Homepage: After