Beyond Functional
A no-rip, odor-blocking bag is a given when it comes to a branded trash bag. That’s why when it came to the trash aisle we needed to move beyond the functional to inspire the Target guest to engage with their trash bag purchase. We brought the idea of style via scent to the aisle. This moves the guest beyond price point and engages them on a personal level to find just the right scent to reflect their style.
